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Friday, July 29, 2016 - 6:30pm to 8:30pm
Stone Hill Winery

Three-course wine paired dinner sourced by local producers and served in our Carriage Room. 6:30 p.m. - 8:30 p.m. Limited space; reservations required.

Purchase tickets at

Farm to Table
Friday, July 29, 2016 - 6:30pm to 9:30pm
Stone Hill Winery

Three course wine paired dinner sourced by local producers and prepared by our Vintage Restaurant Chef.

Tickets are $65.00 per person

Purchase your tickets online at

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Saturday, July 30, 2016 - 10:00am to 5:00pm

Event Description:Visitors will be treated to pairings of luscious berries, savory BarBQ and Hermann wines at seven stops on the Hermann Wine Trail. Advance ticket purchase required.

Cereal Wine Pairing
Saturday, July 30, 2016 - 11:00am to Sunday, July 31, 2016 - 7:00pm
Weston Wine Company

Ever notice in the grocery store there is an entire aisle dedicated to wine and an entire aisle dedicated to cereal? Coincidence? We think not! This weekend, come taste this super unique pairing as we pair wines with breakfast cereals. This weekend we’ll be pairing each of our 7 wines with a small cup of breakfast cereal chosen to pair perfectly with that wine. Cost: $14/person (cost includes a glass to take home). No reservations are needed for this event, just swing on in during business hours and give it a try! (Sunday 12-5pm).

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Saturday, July 30, 2016 - 12:00pm to 3:00pm
Blumenhof Winery

.Marissa Harms (Pop/Country) will perform at Blumenhof Winery in Dutzow, MOon Saturday, July 30 from noon to 3pm. Event URL:

Bryan and Lola at Chaumette
Saturday, July 30, 2016 - 1:00pm to 4:00pm
Chaumette Vineyard Winery
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Saturday, July 30, 2016 - 1:00pm to 4:00pm
Riverwood Winery
8-Tracks Live at Blumenhof Winery
Saturday, July 30, 2016 - 5:00pm to 8:00pm
Blumenhof Winery

8-Track (Oldies Band) will perform at Blumenhof Winery in Dutzow, MOon Saturday, July 30 from 5-8pm. Event URL:

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I have found myself repeatedly using the phrase “statistically significant data” in recent discussions about paid search efforts, Facebook advertising, email marketing or site traffic in general. I also realized that I’m more than adecade removed from my last statistics class, so I might be am probably using the wrong term. What I mean when I say this is, “do we have enough data about this outcome to draw a conclusion or make a decision?”

For those that love nerd-ing out on this kind of stuff: I stumbled across a few really interesting articles loaded with actual formulas forcalculating significant InterestPrint Skull Of Flowers Lady Pattern Slip on Canvas Sneakers for Women Floral KlWYoI64x8
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for establishing a good number of subjects (AKA site visitors or ad impressions) for an A|B test.

For the rest of you, it likely makes intuitive sense that you can’t draw a really solid conclusion about adperformance on a few clicks or conversions. The smaller a data set, the more a few outliers can skew your data. With all of the chatter in the digital marketing space about more data equalling more intelligence and decision making capacity, it’s equally important to understand when and how that data becomes worth something. Each ad, ad set, ad group or ad campaign is, of course, unique. And depending ontargeting, search terms, or desired outcome it willrequire analyzing and comparing different metrics.

Scenario one:

This is a very simplistic take on this problem, but right away you may have a sense of which scenario is likely to generate moreactionable data.

In the first scenario, given the CPM (cost per thousand impressions)we have enough budget to reach 100,000 people while in the second we have the same budget – but can only reach 10,000 people. While the second may show higher blended click-through rates (because newsfeed clicks-through better), there are also 4 variants instead of 2 as in scenario one.

Furthermore, depending on if these ads were run in separate ad groups or the same, Facebook may have optimized for the best performing creative asset too soon and not given the other three times to get enough impressions and draw a conclusion. The first scenario may generate a fair number of clicks (thought at lower click-throughs) and because there are only two variants of copy we could probably tell with that $100 spend which copy is grabbing more clicks.

If you are bidding on very specific and narrow keyword groups, you are likely to get less overall search volume, and therefore lower clicks regardless of CTR (click-through rate). The more broad the search terms, of course, the more search volume and potential data one can gather – of course these will also be more expensive clicks in all likelihood.

Uffe latched his lantern into the metal bracket I had found . Once secure secured on the wall with a click , he reached for my lantern. I gave it to him and hoped this didn’t mean what I feared.

For what it’s worth.

Submitting to the Flogometer:

Email the following in an attachment (.doc, .docx, or .rtf preferred, no PDFs):

complete 1st chapter prologue plus 1st chapter

Were I you, I'd examine my first page in the light of the first-page checklist before submitting to the Flogometer.

Flogging the Quill © 2018 Ray Rhamey, prologue and chapter © 2018 by Karen.

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Here’s the opening page of Rogue Wave . Would you read on? How does it perform? Should this author have hired an editor?

Rick Hairre had not known before today that the barrel of a gun tasted like pennies. Or maybe the taste was the coppery tang of his own blood pooling in the crevices of his ever-swelling mouth. He also had not known the butt of a gun felt so heavy and cold when used as a hammer on one’s head. He guessed he would probably lose most of the teeth he’d spent so much money on veneering prior to the last election cycle, and wondered if he’d ever get a chance to see his dentist again… an odd longing… to see the dentist.

As the current Vice-Chairman of the 2012 Murrell’s Inlet’s Board of Directors, he counted his acquisition of funding in excess of seven million dollars for the Tourism Conservation Wetland Education Project as his crowning achievement. It was a private deal, with several under-the-table understandings. All parties to the deal would remain anonymous, and a small fee of a half million dollars would be deposited directly into another account of his choosing for managing the deal with… discretion.

But beyond his selfish interests, the money would provide the local community with informational pamphlets, catchy bumper stickers, kids coloring books, and rental home refrigerator magnets discussing and educating tourists about the delicate ecosystem at work in his precious inlet home.

Counting the zeroes on the check helped him stomach the fact the money had come from (snip)

Were you compelled to turn the page?

You can read more and turn the page here.

This novel earned 4.1 stars on Amazon. The writing is just fine, technically speaking. The opening paragraph provokes good story questions—what’s going on, will this guy survive? Exposition follows, and a certain amount is needed to introduce why this is going on. But . . .

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